Is your website setup for success this year? Are you covering the vital keys necessary for growing a strong online business website presence? Have you stopped to review your site lately? If you hesitated on ANY of these questions, this episode is for you! I'll cover the 4 keys vital for … [Read more...]
The 'Halftime Mike' Podcast Show
Thanks for stopping by to checkout my podcast. I'm Mike Gingerich, host of 'Halftime Mike'. I provide no-nonsense practical tips on social media and online marketing. My aim is to cover relevant and leading edge topics to help small and medium sized businesses take advantage of the opportunities in social and digital media.
As a Hoosier native and avid basketball fan, I use basketball's "halftime" as my theme. In any basketball game, halftime is a key midpoint evaluation time because, "the adjustments made at halftime, help you win the game in the second half!" Let me be your halftime coach to spur you on to victory!
Why do you do what you do in business? For the profits? To provide for your family/lifestyle desires? It's important to know the "why" that drives you in business. I call it "the WHY that drives the WHAT". The why must be of such substance that it drives you forward when the going … [Read more...]
There's power in disruptive thinking! Too often we get "stuck" in small-minded, inside the box thinking in business and life. We do the same things, follow the same routines....and yet expect better results! It's "stinkin' thinkin'!" What we often need is a way to get "out of the … [Read more...]
Is your website performing for your business? Is your website truly generating leads? More than just the website "Contact Form", is your website offering a incentive that grows your email marketing list? One of the biggest gap points on websites today is lead capture. In this Halftime … [Read more...]
It's that time of year..... goal setting. You hear about you. You likely believe in it. Yet....it's so hard to follow through! Are you regularly reaching your yearly business and personal goals? What if there was a way....a path...a process? In this episode of Halftime Mike I dive … [Read more...]
What tools is your business using today to manage things? Do you still have some software that is ONLY on a computer? Wouldn't you like to access key business information from anywhere, anytime? It's time to rethink your business website tools and adopt the trend to web-based … [Read more...]
Are you responsible for interviewing and hiring your team members? Are you using VA's (Virtual Assistants) or long-term contractors? How do you interview when you can't physically "meet" someone? It's all about digital techniques to vet potential hires in this digital age! This is Part … [Read more...]
Is part of your team virtual and not resident in the same physical office? Are you using VA's (Virtual Assistants) or long-term contractors? How do you hire when you can't physically "meet" and interview someone? It's all about digital techniques to vet potential hires in this digital … [Read more...]
How's your business first impression online? Are you aware you often have more than one avenue for a first impression online? Often we think of a company website as the first impression online, and rightfully so. However, in today's social media day, a first impression a potential customer … [Read more...]
Is your business targeting the right leads online? Do you know how to speak to that ideal customer audience? Are your Buyer Personas sharp for your business or do you need to know more about creating them? If so, this show is for you! This is a special episode podcast where I … [Read more...]