Is part of your team virtual and not resident in the same physical office? Are you using VA's (Virtual Assistants) or long-term contractors? How do you hire when you can't physically "meet" and interview someone? It's all about digital techniques to vet potential hires in this digital … [Read more...]
The 'Halftime Mike' Podcast Show
Thanks for stopping by to checkout my podcast. I'm Mike Gingerich, host of 'Halftime Mike'. I provide no-nonsense practical tips on social media and online marketing. My aim is to cover relevant and leading edge topics to help small and medium sized businesses take advantage of the opportunities in social and digital media.
As a Hoosier native and avid basketball fan, I use basketball's "halftime" as my theme. In any basketball game, halftime is a key midpoint evaluation time because, "the adjustments made at halftime, help you win the game in the second half!" Let me be your halftime coach to spur you on to victory!
How's your business first impression online? Are you aware you often have more than one avenue for a first impression online? Often we think of a company website as the first impression online, and rightfully so. However, in today's social media day, a first impression a potential customer … [Read more...]
Is your business targeting the right leads online? Do you know how to speak to that ideal customer audience? Are your Buyer Personas sharp for your business or do you need to know more about creating them? If so, this show is for you! This is a special episode podcast where I … [Read more...]
Are you a solo entrepreneur with dreams of growing into a larger agency? Are you a small social media agency looking to scale and build out your team and gain larger clients? Listen in as we cover the Digital Matchbox success story with Liz Azyan who has done all of the above! Liz Azyan … [Read more...]
Can Instagram work for manufacturers and B2B? Isn't Instagram primarily geared for business-to-consumer and used by young people? If your business builds products and relies on channels like dealers and distributors to sell your end-goods, is it worthwhile to be on Instagram? If your … [Read more...]
Are you doing local and regional business? Are people and businesses coming to your location to do business? How are you appearing in local search engine results? Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES! How do you do this? I dive in and … [Read more...]
Do you have a online business? Is your website generating solid monthly income? Do you wish you were earning $200,000 a month from your website? One man is doing just that! Listen in as I interview online entrepreneur and author Matthew Paulson! Matthew Paulson comes across as quiet … [Read more...]
Does your business have a strong online presence? Is your team dispersed and not all in the same office? Are you having communication gaps as you grow? We tackle questions like these as we hear from Tyler J. Anderson and his story of the growth of Casual Fridays. Tyler J. Anderson … [Read more...]
Things online move fast! Is your business keeping up? Does your business need too? We dive into this question and more as we tackle the Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge! Listen Now: Subscribe: Halftime Mike on iTunes | Android users … [Read more...]
The web is changing how we work! According to a infographic from Highfive, there was a 79.7% increase in the number of remote workers between 2005 and 2012, and that number just keeps jumping higher today (Infographic below) The key is how you collaborate and communicate...and with the web, … [Read more...]