Mastering the ropes of “Attraction” content and engaging your leads is not only a priority but also critical. Unlike attracting audiences, engagement with audiences takes less time and but is quite sensitive. You'll need to follow up on your brand’s reviews and questions and suggestions on social media to help you narrow in on your specific audience.
Don't worry if you have no idea how to engage your leads ... yet. I outline everything you need to know about engagement in this article. Continue reading!
How you respond and react with your community is defined as Engagement. It's an art that happens on your website and social media platforms. It involves:
I acknowledge the following 3 key traits a brand must have to be “Engaging”:
An engaging brand is human. It's only possible if you:
With the arrival of technology, engaging your leads is a game changer for your business. Not every lead is ready to purchase immediately but engaging with them can lure them into buying earlier than intended or making a decision to buy when they had no intention.
Supply them with a variety of points of contact to help them know you better and increase trust and like you and your brand. Despite the 7 points of contact, we can't rule out engagement. It falls within positions 2-6 of the “connection” process and contributes a lot to making a sale.
Overlooking and ignoring engagement is a disaster in the making. Ignoring this blessing in disguise and embracing old-school marketing methods as billboards and magazines lead to frustration and low sales. Today, social media ranks on top in marketing. For people to do business with you or purchase your products, they have to like you. The “like” mentality gets built through interaction. To be a successful marketer, get committed on social media and respond to all mentions and comments.
It’s incredible how live videos in Periscope and Facebook have become a magnet for many audiences. Live videos take you to where your clients are, and you get to engage them directly. Isn’t it incredible? Here's a list of some topics when live on video:
Videos reach the audience 3 times faster than posts on Facebook. Here is an engagement post example that starts with a simple question:
“We love beer brand from San Diego craft. Do You?” The question begs for engagement and as expected the fans response was overwhelming. The example got sourced from Marriott Marquis San Diego Marina’s Facebook page. The fact that the Facebook page got flooded with so many comments emphasizes that “Engagement” is the KEY to lead capture techniques.
Social media success has no shortcut. You have to be ready and very committed. It might appear to be an uphill task, but the results are rewarding and send you straight to the bank smiling. Just like a two-way street, both you and your audience have to engage for mutual benefit. You have to create an impressive rapport. Then connect to help your leads to know you better and build trust in you.
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