Video matters in social media today big time!
If you aren't making use of video in your efforts to get more traffic to your website and to grow leads, you're missing out on one of the most powerful tools available today. Video is perfect for capturing the attention of your target audience and funneling people into your company's nurture marketing.
In this episode of the Halftime Mike podcast I dive into practical tactics for video use on Facebook and Instagram to drive website traffic and leads.
Ready to dive in?
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A great deal of research has made it clear that video is one of the most popular forms of content for capturing and maintaining user interest, particularly on social media. Video is 12 times more likely to be viewed than text content is to be read.
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Here are several ways you can make effective use of video on social media, particularly Facebook and Instagram to enhance your lead generation.
The ultimate purpose of a landing page is to convert a potential customer into an actual customer. Before you can even get anyone to the 'potential' stage, it's necessary to get their attention. Consider these points about your landing page video:
The whole point of your CTA (Call-to-Action) should be to engage the user in some action, such as downloading a guide or an e-book – anything that increases their commitment to your brand. Do a quick video of less than 90 seconds (60 second max for Facebook) where you intro the opportunity, give a key nugget it provides/problem it solves, and then direct them to the landing page. Boom, boom, boom! Keep in snappy and simple.
High-value content videos are educational or instructive in nature, like really quick nuggets which provide significant benefit to viewers. These videos have a powerful appeal, so it's both convenient and worthwhile to include your lead capture mechanism in the video, and direct them to something more on your website.
Tips and Tactics video I did recently...
View with Auto-captions on Facebook >>
Some of the most popular kinds of videos are demo videos and product description videos. If used properly, these can generate an enormous amount of information about your target audience, which you can use later for lead generation.
Keep them short for use on social media, and use the full-length version on your website itself.
This is video content that introduces other new content on your website.
It's new, powerful, and should be used in your videos! Plus, it's free and done by Facebook so it is not time consuming on these short videos.
The bottom line is, video is one of the most attention-getting and persuasive forms of media you can use for lead generation. Include video in your strategic marketing initiatives!
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Grab my helpful checklist that includes strategy for social media lead generation. Click image!
